Using Lean Sales and Marketing to Grow Revenue

This 28 day program offers a unique adult learning experience while introducing the Lean Marketing concepts. You will leave with a completely different way to view your sales and marketing efforts.

Lean Marketing House - 28 day program

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Lean Marketing House (More Info): A starting point for creating true iterative marketing cycles based on not only Lean principles but more importantly Customer Value. Recommended 1st reading of series.

Marketing with PDCA (More Info): Targeting what your Customer Values at each stage of the cycle will increase your ability to deliver quicker, more accurately and with better value than your competitor. It is a moving target and the principles of Lean and PDCA facilitates the journey to Customer Value.

Marketing with A3(More Info): Enables sales and marketing to use the Lean tool of A3 as a structured approach for their problem solving, strategies and tactics.

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Lean Engagement Team Book Download when released.

Feb

What themes drive your marketing?

By business901

Do you think about what themes drive your marketing? Do you have a central marketing theme?

A marketing theme is defined as a central marketing idea or message, or even a product benefit or feature, that is known to have maximum appeal to a targeted market segment. I put together a flash video that describes the themes that drive the Business901 marketing philosophy. Click on the picture below and it will allow you to manipulate the cube and listen. In the right hand corner is a drop down screen that gives a brief overview of that particular section.