The Nature of Value Podcast with Dr. Eric Reidenbach

Dr. Eric Reidenbach is the Director of the Six Sigma Marketing Institute. The Institute is one of the leading organizations and authorities of Six Sigma Marketing, a fact-based, disciplined approach to growing market share in targeted product/markets by providing superior value. Dr. Reidenbach has developed a number of unique approaches for measuring and managing value, the best leading indicator of market share growth.  In this Podcast, Eric answered these questions:

1. Why VOM instead of VOC?
2. Why is VOC/VOM so important to manufacturers?
3. What is the state of VOC/VOM in SS today?
4. What are the impediments to using VOC/VOM in SS?
5. How do you overcome these impediments?

Dr. Reidenbach is the author of over 20 books on marketing and market research. His most recent books include, Amazon Links:

Listening to the Voice of the Market: How to Increase Market Share and Satisfy Current Customers
Six Sigma Marketing: From Cutting Costs to Growing Market Share

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This is part 1 of a 2-part podcast.