Using Lean Sales and Marketing to Grow Revenue

This 28 day program offers a unique adult learning experience while introducing the Lean Marketing concepts. You will leave with a completely different way to view your sales and marketing efforts.
Lean Marketing House - 28 day program
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Lean Marketing House (More Info): A starting point for creating true iterative marketing cycles based on not only Lean principles but more importantly Customer Value. Recommended 1st reading of series.

Marketing with PDCA (More Info): Targeting what your Customer Values at each stage of the cycle will increase your ability to deliver quicker, more accurately and with better value than your competitor. It is a moving target and the principles of Lean and PDCA facilitates the journey to Customer Value.

Marketing with A3(More Info): Enables sales and marketing to use the Lean tool of A3 as a structured approach for their problem solving, strategies and tactics.

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Jun
08

Problem Solving is it really the Core of Lean Implementation

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My guest on the Business901 podcast was Tracey Richardson, president of Teaching Lean Inc.. She has over 22 years of experience in Toyota methodologies including: Lean Problem Solving, Quality Circles, Lean Manufacturing tools, Standardized Work, Job Instruction Training, Toyota Production System, Toyota Way Values, Culture Development, Visualization (Workplace Management Systems), Continuous Improvement (Kaizen), Meeting Facilitation/Teamwork, and Manufacturing Simulations.  gmail pic smaller

Tracey will be the instructor for two of the six Lean Enterprise Institute workshops June 22-24, 2010, in Indianapolis, IN. She will be facilitating Managing to Learn: The Use of the A3 Management Process and Lean Problem Solving workshops. This link will take you to the full list of  Lean Management Workshops. The sessions, which will run from 8 a.m. to 4 p.m. at the Hyatt Regency Indianapolis, address how to apply basic and more advanced lean concepts.


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On occasion Tracey still works for Toyota as a contract consultant when specific needs are requested in Training and Development area. Her goal whether inside or outside of Toyota is to develop the capabilities of Team Members, Leadership, and Executives in Lean Thinking, that will align their role with the company business plan (Hoshin). These capabilities are vital to sustain a positive relationship between Leadership and team members ensuring mutual trust and respect within the company (Lean culture). Tracey is passionate about assisting Organizations or Companies who are on the “Lean journey” and wanting support implementing key elements for success.

Tracey’s Website: http://www.teachingleaninc.com

Lean Enterprise: http://www.lean.org

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