Using Lean Sales and Marketing to Grow Revenue

This 28 day program offers a unique adult learning experience while introducing the Lean Marketing concepts. You will leave with a completely different way to view your sales and marketing efforts.
Lean Marketing House - 28 day program
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Lean Marketing House (More Info): A starting point for creating true iterative marketing cycles based on not only Lean principles but more importantly Customer Value. Recommended 1st reading of series.

Marketing with PDCA (More Info): Targeting what your Customer Values at each stage of the cycle will increase your ability to deliver quicker, more accurately and with better value than your competitor. It is a moving target and the principles of Lean and PDCA facilitates the journey to Customer Value.

Marketing with A3(More Info): Enables sales and marketing to use the Lean tool of A3 as a structured approach for their problem solving, strategies and tactics.

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Apr
28

Kanban lessons from a Software Developer

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Recently I had Chris Hefley, President and Co-Founder Bandit Software on a special edition of the Business901 Podcast. Bandit Software is the maker of an electronic Kanban tools for Lean Software and Systems development teams called Lean Kit Kanban.Lean Kit

This conversation starts with a discussion of where Kanban stands today in the software community and soon after we dive into…

  1. Why use an Electronic Kanban?
  2. What advantages will a project manager gain from the use?
  3. Understanding the importance of handling the que?
  4. What is on the horizon for Kanban?

Chris offers a perspective from not only a producer of a product for Kanban but as an software developer himself. This is not a consultant or an author of an how to book but someone that is in the trenches living it day and day out. I encourage you to listen as Chris will give you a fresh perspective of not only Kanban but Lean in Software Development.

Lean Kit Kanban

The Bandit Software team will be sponsoring a booth at the upcoming Lean Software and Systems Conference in Atlanta, April 21-23. (http://atlanta2010.leanssc.org/)


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Marketing Kanban
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Sales and Marketing not only needs to improve but must improve their problem solving skills. The book, Marketing with A3 is the introduction needed. It enables sales and marketing to use the Lean tool of A3 as a structured approach for their strategies and tactics. Using a structured approach, such as the Lean thinking tool of A3, the mind remains open, enabling one to examine each element of the problem separately, systematically, and sufficiently, ensuring that all alternatives are considered. The outcome is almost always more comprehensive and more effective than the instinctive approach.

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