Using Lean Sales and Marketing to Grow Revenue

This 28 day program offers a unique adult learning experience while introducing the Lean Marketing concepts. You will leave with a completely different way to view your sales and marketing efforts.
Lean Marketing House - 28 day program
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Lean Marketing House (More Info): A starting point for creating true iterative marketing cycles based on not only Lean principles but more importantly Customer Value. Recommended 1st reading of series.

Marketing with PDCA (More Info): Targeting what your Customer Values at each stage of the cycle will increase your ability to deliver quicker, more accurately and with better value than your competitor. It is a moving target and the principles of Lean and PDCA facilitates the journey to Customer Value.

Marketing with A3(More Info): Enables sales and marketing to use the Lean tool of A3 as a structured approach for their problem solving, strategies and tactics.

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Jul
27

Lean in the Office and Service Sector

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Drew Locher was my guest on the Business901 podcast and this is a transcription of our conversation that centered on applying Lean to the Office and Service sectors. Drew is currently Managing Director for Change Management Associates, a Shingo Prize winning author and the first Business901 Podcast returning guest.

Related Podcast:
Lean Thinking in the Office and Services

Related Books:
The Complete Lean Enterprise: Value Stream Mapping for Administrative and Office Processes
Value Stream Mapping for Lean Development: A How-To Guide for Streamlining Time to Market
Extending Lean Thinking to Office and Services

Related Posts:
Future State Map 7 Basic Questions
Using Value Stream Mapping eBook
Using Value Stream Mapping in Lean

Categories : Lean

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Marketing with Lean

Marketing with A3 Website

Sales and Marketing not only needs to improve but must improve their problem solving skills. The book, Marketing with A3 is the introduction needed. It enables sales and marketing to use the Lean tool of A3 as a structured approach for their strategies and tactics. Using a structured approach, such as the Lean thinking tool of A3, the mind remains open, enabling one to examine each element of the problem separately, systematically, and sufficiently, ensuring that all alternatives are considered. The outcome is almost always more comprehensive and more effective than the instinctive approach.

Visit the Marketing with A3 Website

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