Lean Marketing Lab
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Topics covered: Lean, Six Sigma, Theory of Constraints, Design Thinking, Service Design, Agile

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Dec
02

LabWorks Opens On the Lean Marketing Lab

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The virtual community of the Lean Marketing Lab open its doors (gateway) on Monday. November 21, 2011. This online community was created to further the cause of bringing continuous improvement to the sales and marketing community. The foundational work is in Lean but you will find a flavor of Service Design and Design Thinking intertwined. Now, the paid membership section LabWorks Group has also opened for training and consulting. The presentation below describes the offer..

 

 

So before you buy the books above or enroll in a Business901 program check out the special offers that are provided for being a member of the group.

Related Information:
Lean Marketing Lab Opens!
Start with Journey Mapping vs Value Stream Mapping
It’s not about the things we make, it’s how we use the things we make
GE CMO sheds her view on Design Thinking

Categories : Lean

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It's not your grandmother's lean anymore!
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Marketing with Lean

Marketing w/ Lean Book Series – Only Available at the Lean Marketing Lab


Lean Marketing House (More Info): A starting point for creating true iterative marketing cycles based on not only Lean principles but more importantly Customer Value. Recommended 1st reading of series.

Marketing with PDCA (More Info): Targeting what your Customer Values at each stage of the cycle will increase your ability to deliver quicker, more accurately and with better value than your competitor. It is a moving target and the principles of Lean and PDCA facilitates the journey to Customer Value.

Marketing with A3(More Info): Enables sales and marketing to use the Lean tool of A3 as a structured approach for their problem solving, strategies and tactics.

Lean Engagement Team(More Info): The ability to share and create knowledge with your customer is the strongest marketing tool possible.

Special Offer: Receive Free Download of all 4 Books after registering for the Lean Marketing House Program.

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