Using Lean Sales and Marketing to Grow Revenue

This 28 day program offers a unique adult learning experience while introducing the Lean Marketing concepts. You will leave with a completely different way to view your sales and marketing efforts.
Lean Marketing House - 28 day program
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Lean Marketing House (More Info): A starting point for creating true iterative marketing cycles based on not only Lean principles but more importantly Customer Value. Recommended 1st reading of series.

Marketing with PDCA (More Info): Targeting what your Customer Values at each stage of the cycle will increase your ability to deliver quicker, more accurately and with better value than your competitor. It is a moving target and the principles of Lean and PDCA facilitates the journey to Customer Value.

Marketing with A3(More Info): Enables sales and marketing to use the Lean tool of A3 as a structured approach for their problem solving, strategies and tactics.

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Jun
17

Innovative Development eBook

By

Tim Schipper and Mark Swets were my guests on the Business901 Podcast and this is a transcription of the podcast. They are the co-authors of Innovative Lean Development: How to Create, Implement and Maintain a Learning Culture Using Fast Learning Cycles. I have been quite intrigued by their book and  I would encourage you first to download the Single Point Lesson that was initially published by Association of Manufacturing Excellence’s (AME) Target Magazine.


Innovative Development with Lean

The authors have helped development teams cut development time in half and increase speed to market, while delivering award-winning, quality solutions. In this book and podcast, they share those examples while providing a road map that all companies can follow to reach a lean development culture, one where creative thinking and practice converge in ways that lead to innovation, improvement, and success.

Related Information:
Innovative Development Podcast
Single Point Lesson
Innovative Lean Development Website
Amazon: Innovative Lean Development: How to Create, Implement and Maintain a Learning Culture Using Fast Learning Cycles

Related Posts:
Product Relaunch – Try serving Chocolate Milk
How to Form an Innovation Strategy
Receiving Better Response Rates thru Agile

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It's not your grandmother's lean anymore!
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Marketing with Lean

Marketing with A3 Website

Sales and Marketing not only needs to improve but must improve their problem solving skills. The book, Marketing with A3 is the introduction needed. It enables sales and marketing to use the Lean tool of A3 as a structured approach for their strategies and tactics. Using a structured approach, such as the Lean thinking tool of A3, the mind remains open, enabling one to examine each element of the problem separately, systematically, and sufficiently, ensuring that all alternatives are considered. The outcome is almost always more comprehensive and more effective than the instinctive approach.

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