Using Lean Sales and Marketing to Grow Revenue

This 28 day program offers a unique adult learning experience while introducing the Lean Marketing concepts. You will leave with a completely different way to view your sales and marketing efforts.
Lean Marketing House - 28 day program
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Lean Marketing House (More Info): A starting point for creating true iterative marketing cycles based on not only Lean principles but more importantly Customer Value. Recommended 1st reading of series.

Marketing with PDCA (More Info): Targeting what your Customer Values at each stage of the cycle will increase your ability to deliver quicker, more accurately and with better value than your competitor. It is a moving target and the principles of Lean and PDCA facilitates the journey to Customer Value.

Marketing with A3(More Info): Enables sales and marketing to use the Lean tool of A3 as a structured approach for their problem solving, strategies and tactics.

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Jun
23

Find a Beginning and Endpoint when starting a Kanban

By

Jim Benson of Personal Kanban fame tweeted (Jim is @ourfounder on Twitter): All Kanban practitioners should really learn the true meaning of flow. awesome video!

When I reviewed the video I kept coming back to Kanban by David Anderson and his definition of Bootstrapping a Kanban. David discusses that every Kanban needs a beginning and end point. 

I find in most instances the toughest part in starting a Marketing Kanban system is just that; not knowing where to start or to end. So where do you begin? I am gong to back up a minute and assume that you have completed a Value Stream Map. After creating the map we normally transfer the Value Stream steps to the Kanban Board. I have found the fuzzy area exist in the handoffs between the steps and the most difficult handoffs typically exist at the beginning and the end. So if you having a difficult time getting started just remove the first and last step. Compress your value stream so that you have better definition and  you know exactly what your handoff will be and  who you will be giving it to.

Remember, we are just trying to get the Kanban started and the neat thing about a Kanban is that you can change it anytime you want.  Was that an awesome video?

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