Author Archive
Can People Change?
Posted by: | CommentsBarbara Fredrickson describes how people can change on a fundamental level by changing how they interpret their lot in life.
Dr. Barbara Fredrickson is a world renowned researcher and in her latest book, Positivity: Top-Notch Research Reveals the 3 to 1 Ratio That Will Change Your Life gives you lab-tested tools necessary to create a healthier, more vibrant, and flourishing life through a process she calls "the upward spiral." You’ll discover:
- What positivity is, and why it needs to be heartfelt to be effective
- The ten sometimes surprising forms of positivity
- Why positivity is more important than happiness
- How positivity can enhance relationships, work, and health, and how it relieves depression, broadens minds, and builds lives
- The top-notch research that backs the 3-to-1 "positivity ratio" as a key tipping point
- That your own sources of positivity are unique and how to tap into them
- How to calculate your current positivity ratio, track it, and improve it
Change is tough – it is made more difficult without attempting it in the most positive manner.
Related Information:
Six Sources of Influence in Change
Change Anything: The New Science of Personal Success .
Is your Organizational Culture limiting you?
An Appreciative Look at the World
Preview of Presentation at the LSS12 Conference
Posted by: | CommentsThis is a preview of my presentation at the Lean software and Systems Conference in Boston, MA. The Lean Software and Systems Consortium is bringing three premiere events to one centralized location to facilitate the next wave of ideas in methods, process and organization for software & systems engineering development. Boston is the premiere place to be for those innovating in the Lean community.
The Lean Software and Systems Conference emphasizes Lean concepts representing the next wave of ideas in methods, process and organization for software and systems engineering. It brings together an international community of practitioners, consultants, thought leaders and authors to cross-pollinate ideas and foster a sense of community for those promoting better economic and sociological outcomes in their workplace.
Three Events, One Venue – 3-Day Conference, Lean Camp & Lean Tutorials
Lean Software & Systems Conference 2012 (LSSC12) May 13-18, 2012, in Boston, MA
Was Maslow a Lean Marketer?
Posted by: | CommentsIn my post Lean needs Marketing, more than Marketing needs Lean!, I found a striking resemblance between the Toyota Supplier hierarchy depicted by Liker and Meier (The Toyota Way Fieldbook) and the Economic Pyramid model of Pines and Gilmore (The Experience Economy). I was intrigued how that fit into the discussion that the authors of Predictable Magic: Unleash the Power of Design Strategy to Transform Your Business on Maslow’s Hierarchy of Needs and their own marketing tool, Psycho-Aesthetics Map.
The Psycho-Aesthetics Map is a two-dimensional mapping process in which the vertical axis shows the degree of need, from essential through to aspirational, while the horizontal axis shows the degree of interactivity from passive through to immersive. Existing products can be placed in their appropriate locations on the map, as can different groups of consumers, in order to identify gaps which might be suitable for the design of new products.
One of the first steps in Lean Marketing is to understand the customer’s decision making process. In Service Design and Design Thinking, we typically use the Customer Journey Map to depict this. Mapping this in detail and defining the resources, people, budget and marketing collateral to match each of these steps is imperative. Just as important as this journey is, putting context to where the customer is in their journey with your organization has equal if not superior importance. Are you at a stage of only being viewed as a commodity or are you in the transformation business?
The presentation below is my humble attempt to demonstrate that the basic needs of an enterprise is remarkable similar to that as an individual. Your thoughts?
Related Information:
Moving from Product to Customer Centric in 4 Steps
The 7 step Lean Process of Marketing to Toyota
Lean needs Marketing, more than Marketing needs Lean!
Does Lean Marketing deliver what the customer wants?
